Friday, August 29, 2008

Where did the month go?

Time has been just flying by. The last couple of weeks have been crazy as we have been getting ready for MIPCOM in October. Then, of course, AFM is right after in November.

I may have touched on this before, but there is an interesting distinction between TV Markets and Film Markets. I started out working in Acquisitions for a home video distributor, so I was used to the vibe of Film Markets. Important film markets are AFM, Cannes, and Berlin. Mostly the film markets are less formal, with people walking around with ponytails and flip flops. Sure, you still have the professional people in suits, but there is more of a relaxed air. The type of programming at film markets tends toward the genre stuff like horror, thriller, etc. It's mostly regional distributors and DVD distributors, with the occasional TV buyers for some of the bigger films.

The TV markets, like MIPCOM, MIPTV, and NATPE, are strictly suit and tie and very professional. The other distributors attend, but mostly it's broadcasters from around the world looking from programming. There you will find everything from series, TV movies and formats (where they sell the concept to a distributor who will create a localized version.) The culture shock between the two markets was pretty pronounced for me coming from the film market world to the button up world of TV markets.

That's kind of the difference in a nutshell. The line between the two is blurring as more DVD distributors are attending the TV markets and more broadcasters are attending the film markets.

Overall, there's been a proliferation of film markets and festivals over the past couple of years. It seems like every month we're getting invited to go to yet another market or festival. But I honestly don't see the reason to meet with the same broadcaster I met with only a month ago. With email and websites and streaming trailers, there is less and less reason to meet with someone every other week. We can meet two or three times a year face to face and do the rest of our business via email. Not only is it more cost efficient, it uses less resources and doesn't increase our carbon footprint.

No comments: